During the Tomorrowland Electronic Music Festival, Popul-AR created a filter for the Belgian famous DJ Lost Frequencies on Facebook, available on the festival site only. The filter represents Lost Frequencies’ logo haloed with Tomorrowland’s colors. It was made with the aim of branding for Lost Frequencies and Tomorrowland, making a drive-to-event ad and increasing the DJ’s community engagement.
- Type of filter
Length of the event